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Brampton introduces new economic development brand

April 3, 2013 - All News

Staff Report
The City of Brampton officially launched its new Economic Development Brand.
A new marketing video, print campaign details, the 2012 Annual Economic Report and the new Brampton Economic Development Map were presented at the launch event in Brampton last week.
“As Brampton continues to grow, our priorities and strategy evolve in keeping with the changing business environment and community,” said Mayor Susan Fennell. “The new marketing strategy rebrands and repositions Brampton’s Economic Development brand as a forward thinking, creative, dynamic catalyst for business success. The new  brand identity will drive our business development tactics in the coming years.”
EDO brand video
The video brings to life the steps shaping Brampton’s new economic brand. It moves and speaks with energy, imagination and humanity.
To experience the brand story, visit the Economic Development website and watch the brand identity video at Brampton.ca/b-more.
“I am Brampton” print campaign
The print campaign’s key proposition is Brampton’s unique potential of raw human energy, ideal for fostering growth. The goal of the print ads is to capture the power of Bramptonians.
Brampton’s 2012 Annual Economic Report
Highlighting successes in 2012, the report provides information and statistics on Brampton’s economy.
The 2012 economic indicators reveal a growing and vibrant marketplace in Brampton and that businesses continue to show significant confidence in the city’s economy.
Brampton Economic Development Map
It is a detailed map outlining land uses in the City of Brampton and includes an economic overview of the city, highlighting key statistics, top employers, sectors of strength and Brampton’s exceptional quality of life.
It is a practical tool offering excellent investment opportunity. The Economic Development Map is the most sought after piece of marketing collateral produced by the Economic Development Office.
“It’s all about business attraction and retention and building pride in our city. Our new identity will focus on leveraging the right assets effectively,” said regional councillor Gael Miles, Chair of Economic Development.
“It recognizes the strength of our human potential, the culture of entrepreneurship that exists here and focuses on fostering an environment of creativity, ingenuity and vision that Brampton has to offer.”
The new strategy and identity was approved by Brampton City Council in October 2012 following a comprehensive assessment and priority-setting initiative by the Brampton Business Attraction and Retention Advisory Committee.
Business leaders from the local community are represented on this committee.
For more information visit www.brampton.ca.

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